Franchising is like using of a toll expressway rather than chancing less direct, frequently winding and to the traveler unfamiliar with the territory, confusing roads. Expressways are well marked, have service stations in predictable locations and have toll collectors from whom advice and direction may be gained. Those attempting to travel between the same points as connected by an expressway, but using lesser roads, may not get there at all or are subject to a much broader range of estimated arrival times. If predictability of result is important to traveler, it is better to use expressways.

The best thing about franchising as a product or service distribution mechanism is that it is one of those synergistic business relationships in which all of the parties have to benefit for any of them to achieve long term success. In most cases for the franchisee to succeed, the franchisor has to do good job of providing service and equally for the franchisor to succeed, the franchisee must profit. There is no such thing as a successful franchisor that does not have successful franchisees.